Drive awareness through a UGC driven media campaign with a larger than life incentive!
WIN A FREE HOME FROM ALJADA.
3 simple steps.
2) Shoot a photo/video of the one thing you take with you to your new home
3) Upload to Instagram with #MyAradaHome
Utilizing YouTube and Display networks as our primary drivers of awareness,we created a buzz about the contest on social media
A microsite was created to showcase the entries and to inspire other participants that were being reached via mobile ads.