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The brief

It seems Korean cuisine is still either a fine dining concept or enjoyed by few. How can we know if more people like Korean Cuisine?

Kfood Distribution Manager

The idea

We formulated a digital activation idea using food & lifestyle influencers to familiarize Korean food culture

4 Korean ingredients
4 final contestants
4 all expenses paid trip to Korea

The execution

Utilizing influencers to introduce a new Korean ingredient every week on their social pages we converted their fan base into eager participants.

Using retargeting tools we served our ads across the GDN as a reminder for consumers to participate.


The results

0 Mn+
Users reached
0 Mn
0 K+
New fans added