We formulated a digital activation idea using food & lifestyle influencers to familiarize Korean food culture
WELCOME TO THE #KFOOD #COOKOFF
4 Korean ingredients
4 final contestants
4 all expenses paid trip to Korea
Utilizing influencers to introduce a new Korean ingredient every week on their social pages we converted their fan base into eager participants.
Using retargeting tools we served our ads across the GDN as a reminder for consumers to participate.