It seems Korean cuisine is still either a fine dining concept or enjoyed by few. How can we know if more people like Korean Cuisine?
We formulated a digital activation idea using food & lifestyle influencers to familiarize Korean food culture
WELCOME TO THE #KFOOD #COOKOFF
4 Korean ingredients
4 final contestants
4 all expenses paid trip to Korea
Utilizing influencers to introduce a new Korean ingredient every week on their social pages we converted their fan base into eager participants.
Using retargeting tools we served our ads across the GDN as a reminder for consumers to participate.
Cookie Jar Interactive is a turn-key digital marketing agency that focuses on growing brands online. From strategy creation to execution, we provide all-round digital experience to increase your brand value and customer engagement.
